August 2010
SPECIAL FEATURE
How to Become a Vertical Service Provider
I just got back from the terrific "Breakaway 2010" event put on by CompTIA, the leading computer industry association, and I was glad to see the big emphasis that was being placed on opportunities in the healthcare vertical market for IT solution professionals.
The healthcare vertical is tricky. It has some very unique requirements that create challenges for many solution providers… and that's EXACTLY why it also creates opportunities for solution providers… MORE >>The Sales Presentation
Step 4 of the 7-Step Sales Process The Presentation is the fourth step of the 7 Step Sales Process. This step focuses on the Presentation of the solution to the potential prospect and usually occurs during the second visit with the prospect… MORE >>Back to the Future for IT Product Sales
During my 20+ years as the founder and CEO of a successful IT solutions company, I saw first-hand the importance of evolving our business models to meet the needs and capabilities of our clients and our own companies. And, as I work with our customers and countless others in the channel now, I see that the more things change, the more they stay the same. Here's why… MORE >>Making the Move to Managed Services with the Help of a Master MSP
Regardless of their current business model or market focus, countless companies in the tech channel are looking for a way to provide managed IT services and begin generating lucrative recurring-revenue business. The problem is, many of those companies lack the resources and know-how to deliver managed IT services, so they miss out on a golden opportunity … MORE >>Pondering Facebook Advertising - Part Two: Are You a Good Fit?
The goal of your Facebook ad will be to get someone to click the ad. Period. After that, it's up to you. So what works well on Facebook? Great question … MORE >>Understand Your Business Model to Maximize Performance
Do you know how your business model determines the financial success of your company? Gain insight into which of the 10 Predominant Business Models© (PBMs) you fall into and which areas you need to focus on to optimize your business and improve your financial performance… MORE >>Taking your IT business to the NEXT LEVEL!
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