July 2010
SPECIAL FEATURE
Top Reasons to Use Surveys to Run Your Business Better
Im always impressed when the service providers I work with take the time to ask me how things are going. Consumer-oriented companies figured this out a while ago. They know that regular customer satisfaction check-ins will help to maximize customer retention, and help them figure out how to best position themselves to win new business. But businesses that provide services to other businesses have been slower to figure this out, and Im continually surprised at how few companies in the IT business regularly conduct surveys of their customers.
And, increasing customer retention and loyalty is only one of the many reasons you should be regularly conducting surveys - of your customers as well as your prospects. Here are my top 10 additional reasons… MORE >>Successfully Qualifying Sales Prospects
Step 3 of the 7-Step Sales Process Qualifying is the third step of the 7 Step Sales Process and is a critical step towards a Sales Professionals evolution as a prospective clients Trusted Advisor. A successful qualifying process is necessary in order to uncover valuable information regarding the prospects needs… MORE >>Information Security Management in a world of PSA
We work with hundreds of growing MSPs and IT providers who are automating much of their business. When you think of your favorite PSA platform (such as Autotask) what we really are talking about is the concept of Information Technology Service Management (ITSM)… MORE >>Can Outsourcing Contact Center Functions Work for Me?
The need for companies to address functions which are not in their area of core competency is growing as margins are eroded with lower sales. Outsourcing these functions can be a less costly alternative and can be done effectively with the right partner… MORE >>Pondering Facebook Advertising - Part One: Overview
I have fiddled with Facebook ads. Fiddled to the tune of about $1,200 for the first half of the year. I dont know if my experiences are particularly relevant to your business, but here are a few observations… MORE >>The Fastest and Easiest Way To Become a More Profitable Leader
Every company wants top performers, but few take the time to develop the basic skills that can really transform their business. If you want to learn the steps you take today to immediately improve employee productivity and profitability… MORE >>Taking your IT business to the NEXT LEVEL!
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