Selling Products Along with Your Services, Profitably.

Bob Godgart, Autotask Corporation

Like it or not, products are an integral (and important) part of any IT Service business. Product sales and services sales go hand-in-hand, drive each the other, and produce a whole that is much bigger than the sum of the parts. With the latest product and services automation tools available today, if you're not realizing a healthy balance of product and services revenue you're likely leaving serious money on the table, and setting yourself up for erosion of your existing customer base.

Here's why... MORE >>

Squeezing Pyramids...

Erick Simpson, MSP University In order to maintain the highest levels of profitability, as a Managed Service Provider, you should seek technology-strategic and technology-dependent clients.
Technology-strategic clients are those who view technology spending as strategic investments in their organizations that give them a competitive advantage in their markets, and... MORE >>

Don't Pitch Cats

Robin Robins, Technology Marketing Toolkit In the book, "The Millionaire Mentor" by Greg Reid there is a little section reminding sales people NOT to pitch their services to non-decision-makers.
It reads: "Presenting to anyone else (speaking of the person who actually writes the check) is like the slicer-dicer sales person at the fair presenting his wares to the decision-maker's cat. MORE >>

Ten Reasons Why Small Businesses Fail

Karl Palachuk, KPEnterprises Business Consulting They say the recovery is just around the corner. We've been to the bottom and we're on our way back up! It's time to evaluate the health of your business.
Not just its pulse, which is one factor, but a serious look at the key things that make a business go. MORE >>

Cherry-pick Your Customers

Len DiCostanzo, Dean, Autotask Academy So you want to win new customers. But which is better for your business-collecting a slew of one-off deals or handpicking just a few to nurture and grow? Chances are, the latter path is the one to take. MORE >>

NEWS YOU CAN USE

Online Backup: Key Considerations

Presented by Zenith Infotech, Ltd. This article, prepared by Zenith Infotech, discusses the issues and decisions your clients face when they consider adding online backup services to secure their data. This is valuable end-user facing information you can use to support your own sales and marketing efforts.* MORE >>