Your Business Trajectory -
Are You Taking Aim?

Frank Coker, CEO, CoreConnex, Inc.

“Trajectory” is not a common business term. It's usually associated with missiles, basketballs and career paths. But it can be a very insightful way to think about your business direction. Most business owners know that you need to “take aim” if you want to hit a target. Even so, most business owners don't take aim with any real precision and as a result they only have a fuzzy notion about corrective actions needed to hit their goals.

Nothing is more disappointing than seeing your top line revenues grow while your bottom line profits shrink. This kind of problem has a way of sneaking up on business owners simply because it is not visible early on, and because a fuzzy aim hides the problem until it becomes serious. MORE >>

Managing Your Sales Pipeline

Mike Schmidtman, 4Profit Here are a series of mythical salespeople. See if you recognize any of them. One hard working, committed person is obsessed with landing the big sale. Let's call him Ahab. He finds and pursues huge opportunities with a passion. MORE >>

Shedding Light on the
Ever-Elusive USP

Robin Robins, Technology Marketing Toolkit One of the areas that befuddles most of my clients is the identification and definition of their unique selling proposition (USP). To that end, I'm always hunting for stories, examples and resources that can help them along. MORE >>

Act Like the Company You Want to Become

Karl Palachuk, KPEnterprises Business Consulting I'm sure you've heard the advice that you should act like the company you want to become. That means creating an organizational chart, laying out the structure, and putting names in boxes. MORE >>

7 Steps to Successful Appointment Setting

Kate Hunt, MSP University Establishing an effective appointment-setting and telemarketing process is a key component of a successful direct marketing campaign for your Managed Services practice. MORE >>

MSPs: Reinvention Once Again Is the Key to Success

Bob Godgart, Autotask Corporation In today's fast-paced world of technology, new IT issues — and new solutions — can arise in the blink of an eye. This poses a unique challenge for MSPs and VARs trying to stay ahead of the game while simultaneously working to contain costs and maximize ROI. MORE >>